Hello, trailblazer! We have some exciting news for you today. We're doing something new in skincare. And it's going to be a game-changer.
But let's back up a minute, because it's important to understand why we do what we do.
BLAZE's heartbeat comes from trailblazers like you. Everything we do is rooted in supporting and celebrating you, and doing what we can to make way for you to tackle the world (read more on why I started BLAZE here). We are driven by the fact that effortless skincare can actually change your mornings and nights and in a small way, everything in between. We're obsessed with making skincare as easy, simple, effective and game-changing as possible.
So, we're introducing daily-dose skincare.
What is daily-dose skincare? It's akin to taking your vitamins in the morning or putting in your daily contacts or making yourself coffee with a K-cup. Each daily packet includes your morning and nighttime routine - a combination of cleansers, toners, moisturizers, sunscreen, eye gels/creams and any necessary boosters, depending on your skin's needs.
Why daily-dose skincare? It makes skincare easier, simpler and more effective. It takes the guesswork out of skincare each day. It is:
Adjustable from day to day. Your skin isn't the same everyday. So many factors - how much water you're drinking, how much wine you had the night before, your diet, your exercise, how much you're sleeping, the weather, the list goes on and on - change the way your skin wakes up. If you're having a particularly dry day, you can use the SuperDay routine to give your skin that extra hydration.
Additionally, no single product contains all the ingredients your skin needs. We are able to give you a few variations of moisturizers and treatments to ensure that across the month, your skin is getting all the nutrients it needs.
Travel-friendly. We hate that our only choices are to bring full-sized bottles that take up a ton of space and necessitate checking a bag, or pack travel-sized / trial-sized products that don't last that long (or aren't what we actually use in our day-to-day routine). Daily-dose skincare lets you take just as many small packets as you need for your trip.
More natural and better-for-you. Shelf-life is no longer an issue, so we can use more natural and organic ingredients without worrying about contamination or expiration. We focus on providing better-for-you ingredients where it counts.
Easier and simpler to follow. A lot of frustration around skincare comes from not being able to stick to a routine for the long-term. Our packets make it easy by putting the products in clear order for you. Some customers even liken the feeling of finishing the daily packet to the feeling of checking an item off your to-do list - and who doesn't like that feeling!?
We firmly believe that skincare doesn't come in one-size-fits-all. Our Skin Coaches review your Skin Questionnaire to tailor your BLAZEbox and make sure your daily packets include all the products you need (and nothing more).
We are excited to change the dialogue in skincare and introduce a product that makes skincare better. We're currently running a pilot for the concept and listening to your feedback to make the process as seamless, effortless, and delightful as possible.
Click here to order your trial BLAZEbox, which includes a 7-day supply. And let us know if you have any thoughts, suggestions, comments. We'd be thrilled to hear it all.
💛 Trailblaze on,